3D modeling

A burst of energy for the week

We have been so antsy to get these shots out into the world! We loved working on them! Head over to the project page to see more!

All of these visuals were 3D modeled and 3D rendered by our team for our clients case study and press needs. We created visuals for the full range of new package designs as well as the originals for comparison.

New Packaging [3D modeled and Rendered by LV

New Packaging [3D modeled and Rendered by LV

Original Packaging [3D modeled and Rendered by LV

Original Packaging [3D modeled and Rendered by LV

Original Packaging [3D modeled and Rendered by LV

Original Packaging [3D modeled and Rendered by LV

All graphics and designs were provided by our client.

New Project: The Turmeric Co.

Recently we got to work with a fun young company out of the UK, The Turmeric Co.  We were tasked with generating 3D images of their product for their web and trade show needs. The new site is now live and we are so excited to share the visuals our team worked on. 

The visuals were created with custom materials and lighting allowing for this unique product to be showcased. 

Check out our work on the site below! 

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3D & Photography Ep. 1: Creating Realistic Environments

A new series of blog posts will be coming over the next few months. They will break down the factors and benefits of blending 3D modeling/rendering and photography. The two services offer a wide array of opportunities for your visual needs and achieves amazing results. 


For Born & Bred visuals, our team worked closely with our client to create an environment where the product would be living. These visuals would be used across the web, general press, and awards. The bottles at the time were in production and would not be able to be fully staged for a photoshoot. Since the bottle was already modeled and ready, we proposed that the 3D model be rendered with a static image to create the environment our client envisioned.

After searching and reserving the rights to an image through a popular image search site the team was able to integrate the model of the Born & Bred bottle with the chosen image seamlessly. The final product, as seen above, was rendered utilizing the static image in the 3D software.

By integrating the static image into the modeling environment, as seen above, the bottle and rocks glass were able to render with realistic and natural refractions (more details seen below).

Going this route allowed our team and client to play with the environment/images and test out what would work best for the final visuals.This route also saves time and budget for the overall final product.

In the end, we were able to provide a realistic environment for our client's product to live in. The software was able to render out naturally occurring refractions that would be seen with a larger scale photo shoot, saving the client time and money. 

3D and photography integrate seamlessly in various ways. Your needs may be different every time, but there will always be new opportunities to increase the realism of your visuals. 


Have more questions about how 3D or photography or Lyon Visuals other offerings can help with your visual needs? Feel free to reach out Cassandra@LyonVisuals.NYC today. Let's chat!

How did we miss this?

"Have we been living under a rock?"

We had that moment this morning and when we realized that there was a recent Dieline article with TWO sets of our visuals on a top 25 list - and we missed it!

#20 Ben & Jerry's: The team worked on each SKU for this range of ice cream packaging. With provided photography we were able to retouch, composite, (digitally paint at times) and stack the ingredients for each SKU.

#21 Blue Bunny: The team was able to provide our client not only with on-pack retouch and composite for various SKUS across the range. We were also able to provide on-pack illustrations across the entire line as well.

If you look closely, there are some familiar looking bars on a new range of packaging. *Cough* *Cough*

 

All designs were provided by our clients. It was a blast to work with them on these projects. Congrats on the shoutout!