3D modeling

New Project: The Turmeric Co.

Recently we got to work with a fun young company out of the UK, The Turmeric Co.  We were tasked with generating 3D images of their product for their web and trade show needs. The new site is now live and we are so excited to share the visuals our team worked on. 

The visuals were created with custom materials and lighting allowing for this unique product to be showcased. 

Check out our work on the site below! 

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3D & Photography Ep. 1: Creating Realistic Environments

A new series of blog posts will be coming over the next few months. They will break down the factors and benefits of blending 3D modeling/rendering and photography. The two services offer a wide array of opportunities for your visual needs and achieves amazing results. 


For Born & Bred visuals, our team worked closely with our client to create an environment where the product would be living. These visuals would be used across the web, general press, and awards. The bottles at the time were in production and would not be able to be fully staged for a photoshoot. Since the bottle was already modeled and ready, we proposed that the 3D model be rendered with a static image to create the environment our client envisioned.

After searching and reserving the rights to an image through a popular image search site the team was able to integrate the model of the Born & Bred bottle with the chosen image seamlessly. The final product, as seen above, was rendered utilizing the static image in the 3D software.

By integrating the static image into the modeling environment, as seen above, the bottle and rocks glass were able to render with realistic and natural refractions (more details seen below).

Going this route allowed our team and client to play with the environment/images and test out what would work best for the final visuals.This route also saves time and budget for the overall final product.

In the end, we were able to provide a realistic environment for our client's product to live in. The software was able to render out naturally occurring refractions that would be seen with a larger scale photo shoot, saving the client time and money. 

3D and photography integrate seamlessly in various ways. Your needs may be different every time, but there will always be new opportunities to increase the realism of your visuals. 


Have more questions about how 3D or photography or Lyon Visuals other offerings can help with your visual needs? Feel free to reach out Cassandra@LyonVisuals.NYC today. Let's chat!

How did we miss this?

"Have we been living under a rock?"

We had that moment this morning and when we realized that there was a recent Dieline article with TWO sets of our visuals on a top 25 list - and we missed it!

#20 Ben & Jerry's: The team worked on each SKU for this range of ice cream packaging. With provided photography we were able to retouch, composite, (digitally paint at times) and stack the ingredients for each SKU.

#21 Blue Bunny: The team was able to provide our client not only with on-pack retouch and composite for various SKUS across the range. We were also able to provide on-pack illustrations across the entire line as well.

If you look closely, there are some familiar looking bars on a new range of packaging. *Cough* *Cough*

 

All designs were provided by our clients. It was a blast to work with them on these projects. Congrats on the shoutout! 

Showcasing Various Printing Effects Through 3D Modeling

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Attention to detail when developing and applying materials and lighting is key to creating any realistic 3D visual. When dealing with materials and lighting, without enough detail and focus the visuals can look a bit ‘off’. But, too much focus can sometime result in the visuals looking overly produced and artificial.

So, when a client came to us a while back with a new design for Penfolds’ Holiday Packaging that had a hyper detailed range of printing effects across their structures - we had to pay close attention to every facet to ensure realism.

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With the provided dielines and designs, our team 3D modeled each of the elements along with developing unique materials and lighting elements that would best showcase the design and printing effects.

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Most the packaging was developed to have a heavy paper texture. Across the range there were multiple uses of heavy embossing, high gloss varnishes and foil stamping and more. On one structure the result needed to look like a faux leather with a gloss topographic pattern (running across the full range) printed into it.

The lighting needed to showcase the nuanced detailing of the structures. The lighting was specially designed by our team for these visuals to showcase and accent the various printing effects as much as the overall designs themselves.

The products and additional elements across the designs needed to be focused on as well. As seen below; wine bottles, on-pack pockets, tags and stationary elements were also developed through 3D software. The materials and lighting applied to the models needed to allow the materials to stand out on their own while still fitting into the rest of the family across the set of visuals being developed.

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Our teams’ attention to and focus on the range of printing effects and the proper lighting through 3D modeling and rendering process, we could provide our client with hyper-realistic visuals. With these visuals, our client was able to showcase their designs on the web and in the press as the product was hitting the shelves.

To check out more from this project, check out the gallery showcase here. Remember, all designs and dielines were provided by our client.