Attention to detail when developing and applying materials and lighting is key to creating any realistic 3D visual. When dealing with materials and lighting, without enough detail and focus the visuals can look a bit ‘off’. But, too much focus can sometime result in the visuals looking overly produced and artificial.
So, when a client came to us a while back with a new design for Penfolds’ Holiday Packaging that had a hyper detailed range of printing effects across their structures - we had to pay close attention to every facet to ensure realism.
With the provided dielines and designs, our team 3D modeled each of the elements along with developing unique materials and lighting elements that would best showcase the design and printing effects.
Most the packaging was developed to have a heavy paper texture. Across the range there were multiple uses of heavy embossing, high gloss varnishes and foil stamping and more. On one structure the result needed to look like a faux leather with a gloss topographic pattern (running across the full range) printed into it.
The lighting needed to showcase the nuanced detailing of the structures. The lighting was specially designed by our team for these visuals to showcase and accent the various printing effects as much as the overall designs themselves.
The products and additional elements across the designs needed to be focused on as well. As seen below; wine bottles, on-pack pockets, tags and stationary elements were also developed through 3D software. The materials and lighting applied to the models needed to allow the materials to stand out on their own while still fitting into the rest of the family across the set of visuals being developed.
Our teams’ attention to and focus on the range of printing effects and the proper lighting through 3D modeling and rendering process, we could provide our client with hyper-realistic visuals. With these visuals, our client was able to showcase their designs on the web and in the press as the product was hitting the shelves.
To check out more from this project, check out the gallery showcase here. Remember, all designs and dielines were provided by our client.